"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." - Mark Fuller, Chairman, Monitor Group. "Consumers are using technology to grab power from companies, the media, and the government. "Marketing to the Social Web" succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement - ignore them at your peril." - George F. Colony, CEO, Forrester Research, Inc."Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." - David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk ...customers talk louder! Digital influence has arrived." - Jeff Taylor, CEO, Eons and Founder of Monster.com.
"Larry Weber provides a simple and effective roadmap of the new customer information highway. "Marketing to the Social Web" is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." - Steve Harris, Vice President, Global Communications, General Motors Corporation."As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." - Nicholas Negroponte, Chairman, One Laptop per Child.
- ISBN10 0470124172
- ISBN13 9780470124178
- Publish Date 6 July 2007 (first published 1 January 2007)
- Publish Status Out of Print
- Out of Print 11 March 2009
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Edition Annotated edition
- Format Hardcover
- Pages 240
- Language English