Based on the author's own true consulting story, the book tells the tale of a company and leader in crisis. Ohio-based AJS is spinning towards failure; with 400 employees, the company has an annual turnover rate of 400%. Fast-forward three years and turnover is at 12%, and the company is leading the marketplace. The transformation occurs when the company adopts an unorthodox but highly effective approach to building relationships with employees and helping them realize their dreams. Similar in formula to other successful business fiction, the book contains two parts: a semi-fictional story and the model for adopting the approach. This book grows out of a theme common to Kelly's other bestselling works - his unique take on pursuing one's dream - and applies to a broad and tough business problem.
- ISBN10 1401389406
- ISBN13 9781401389406
- Publish Date 2 October 2007 (first published 23 November 2006)
- Publish Status Unknown
- Out of Print 11 April 2013
- Publish Country US
- Imprint Hyperion Books
- Format eBook
- Pages 176
- Language English