This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
- ISBN10 1633694976
- ISBN13 9781633694972
- Publish Date 2 March 2010 (first published 1 March 2010)
- Publish Status Active
- Imprint Harvard Business Review Press
- Format Hardcover
- Pages 94
- Language English