Mueller's research also reveals that it's not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Could people have an inherent prejudice against creative ideas? Could the mindset we use to evaluate ideas turn this prejudice on or off? Mueller describes how to shift your mindset to better recognise creative opportunity, and she provides counter intuitive recommendations to help people embrace the creative ideas they want.
- ISBN10 0544882032
- ISBN13 9780544882034
- Publish Date 17 March 2017 (first published 17 January 2017)
- Publish Status Cancelled
- Imprint Houghton Mifflin
- Format Hardcover
- Language English