Intended for the first course any student will take on e-commerce.
The coverage of this paperback text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce—from strategic planning to actual fulfillment—using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce’s 16 chapters provide the technical, operational, and managerial details necessary for student success.
- ISBN10 0131229028
- ISBN13 9780131229020
- Publish Date 6 November 2003 (first published 4 December 2001)
- Publish Status Out of Print
- Out of Print 16 May 2007
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 512
- Language English