Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
- ISBN10 0132570181
- ISBN13 9780132570183
- Publish Date 5 September 2011 (first published 4 January 2002)
- Publish Status Out of Print
- Out of Print 25 June 2013
- Publish Country US
- Imprint Pearson
- Edition 4th edition
- Format Paperback
- Pages 672
- Language English