This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
- ISBN10 0917253590
- ISBN13 9780917253591
- Publish Date October 1986
- Publish Status Out of Print
- Out of Print 20 October 2003
- Publish Country GB
- Imprint Probus Publishing Co.
- Format Paperback
- Pages 325
- Language English