Market Segmentation

by Art Weinstein

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Book cover for Market Segmentation

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This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
  • ISBN10 0917253590
  • ISBN13 9780917253591
  • Publish Date October 1986
  • Publish Status Out of Print
  • Out of Print 20 October 2003
  • Publish Country GB
  • Imprint Probus Publishing Co.
  • Format Paperback
  • Pages 325
  • Language English