This encyclopaedia of over a thousand marketing ideas includes various advertising approaches: displays; classified ads; loose inserts' directories; product cards and local radio. Step-by-step guidance is provided in planning, budgeting and executing a sales programme.
- ISBN10 1852510021
- ISBN13 9781852510022
- Publish Date 15 June 1989
- Publish Status Transferred
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Format Hardcover
- Pages 224
- Language English