The Must-Have Promotion Guide for Every App and Hardware Developer!
Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves!
Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for.
Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right.
Great tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book.
• Peek behind the curtain to learn how web review sites really work
• Get your product into shape and ready for your marketing push
• Craft great pitches that sell your excitement and explain your product’s key features and appeal
• Lead reviewers “by the hand” with simple, succinct language
• Avoid common mistakes that kill your chances for a review
• Create the essential PR support material your product needs
• Respond productively to both good and negative coverage
• Keep bloggers in the loop about what you’ll be doing next
Includes exclusive worksheets and checklists for:
• Profiling potential customers
• Evaluating competitors
• Estimating market size
• Writing and checking your pitch
• Tracking and targeting bloggers
- ISBN10 0321917618
- ISBN13 9780321917614
- Publish Date 9 May 2013 (first published 25 April 2013)
- Publish Status Out of Print
- Out of Print 18 August 2015
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Addison-Wesley Educational Publishers Inc
- Format Paperback
- Pages 208
- Language English