Our new series, Basics Design, will incorporate five titles Format, Layout, Typography, Image and Colour, each representing the fundamentals of graphic design. This series will provide design students and anyone with an interest in creativity with an indispensable reference tool and a through knowledge of the building blocks of Graphic Design. Format concerns the physical dimensions of a product and the space one has to best present the graphic elements of a design. Product shape and size is a neglected but key aspect of a design's eventual impact, and within all print and digital media a creative approach to format selection can produce dramatic results. Armed with knowledge of different folding options the designer is open to additional creative possibilities that can have a pronounced effect on the finished product, whether it's an annual report, a book, a package or a magazine insert.
- ISBN10 2884790519
- ISBN13 9782884790512
- Publish Date November 2004
- Publish Status Out of Print
- Out of Print 13 April 2007
- Publish Country CH
- Publisher Bloomsbury Publishing PLC
- Imprint AVA Publishing SA
- Format Paperback
- Pages 176
- Language English