This text presents in a clear and detailed way, a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. the integrative methods in the book facilitate problem solving and decision making among people with different diisciplinary perspectives, reflecting the industry trend to perform product design and development in cross-functional teams.
- ISBN10 0071169938
- ISBN13 9780071169936
- Publish Date December 1999 (first published 1 September 1994)
- Publish Status Unknown
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition International 2 Revised ed
- Format Paperback
- Pages 384
- Language English