This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.
- ISBN10 0071123326
- ISBN13 9780071123327
- Publish Date 1 July 2001 (first published 1 January 1999)
- Publish Status Out of Print
- Out of Print 29 May 2009
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Edition International student edition
- Pages 725
- Language English