Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
- ISBN10 0471772720
- ISBN13 9780471772729
- Publish Date 30 May 2006 (first published 1 January 2006)
- Publish Status Active
- Publish Country US
- Imprint For Dummies
- Edition 2nd Edition
- Format Paperback
- Pages 384
- Language English