The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
- ISBN10 039587162X
- ISBN13 9780395871621
- Publish Date 13 February 1998 (first published 1 January 1992)
- Publish Status Out of Print
- Out of Print 6 October 2011
- Publish Country US
- Publisher Houghton Mifflin
- Imprint Houghton Mifflin (Academic)
- Edition 4th Revised edition
- Format Paperback
- Pages 918
- Language English