The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
- ISBN10 0471718378
- ISBN13 9780471718376
- Publish Date 25 May 2005 (first published 1 January 2005)
- Publish Status Out of Print
- Out of Print 25 January 2021
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 304
- Language English