All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of growth and profit and it's the future of your organization. This is what makes it all work: A complete dedication to and embrace of your story. In All Marketers are Liars, Seth Godin shows how to discover and tell brilliant, authentic stories that will set you and your products or service apart from the competition. What's your story?
- ISBN10 0786582960
- ISBN13 9780786582969
- Publish Date 22 May 2006 (first published 1 June 2005)
- Publish Status Active
- Imprint Portfolio
- Format eBook
- Language English