OPT-IN MARKETING

by Ernan Roman and Scott Hornstein

0 ratings • 0 reviews • 0 shelved
Book cover for OPT-IN MARKETING

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. "Opt-In Marketing" offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.
  • ISBN13 9780071435284
  • Publish Date 16 July 2004
  • Publish Status Out of Print
  • Out of Print 17 November 2023
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Professional
  • Format Paperback
  • Pages 312
  • Language English