Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
- ISBN10 0080938310
- ISBN13 9780080938318
- Publish Date 9 November 1995 (first published 20 October 1995)
- Publish Status Unknown
- Imprint Butterworth-Heinemann
- Edition 2nd Revised ed.
- Format eBook
- Pages 419
- Language English