In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, 'Destination Branding: creating the unique destination proposition' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time! Contributors to 'Destination Branding' reflect a global mix of professionals and academics who bring their original research findings and first-hand experience of the tourism, marketing and advertising industries to this text.
- ISBN10 0080477208
- ISBN13 9780080477206
- Publish Date 29 July 2004 (first published 6 December 2001)
- Publish Status Unknown
- Imprint Society for Neuroscience
- Edition 2nd Revised ed.
- Format eBook
- Pages 335
- Language English