This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
- ISBN10 0446699837
- ISBN13 9780446699839
- Publish Date 1 August 2009 (first published 1 March 2000)
- Publish Status Out of Stock
- Out of Print 21 December 2012
- Publish Country US
- Imprint Business Plus
- Format Paperback (UK Trade)
- Pages 256
- Language English