Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form and composition; and, how motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.
- ISBN13 9781136133817
- Publish Date 25 January 2013 (first published 21 July 2004)
- Publish Status Out of Print
- Out of Print 5 July 2021
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Focal Press
- Edition 2nd New edition
- Format eBook (OEB)
- Pages 432
- Language English