Buyology: Truth and Lies about Why We Buy

by Martin Lindstrom

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Book cover for Buyology

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
  • ISBN10 0385523882
  • ISBN13 9780385523882
  • Publish Date 1 September 2008 (first published 1 January 2008)
  • Publish Status Out of Stock
  • Publish Country US
  • Publisher Random House USA Inc
  • Imprint Random House Inc
  • Format Hardcover
  • Pages 240
  • Language English