An introduction to the general theory of marketing and its applications in the various sectors of the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice and includes chapter objectives and assignments. All aspects of the marketing mix in relation to the tourism industry are covered including planning, research, communication, advertising, distribution and public relations.
- ISBN10 6610601151
- ISBN13 9786610601158
- Publish Date 1 January 2004 (first published September 1988)
- Publish Status Active
- Out of Print 18 September 2012
- Publish Country US
- Imprint Pearson Education UK
- Format eBook
- Pages 529
- Language English