The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
- ISBN10 6611386238
- ISBN13 9786611386238
- Publish Date 3 April 2008 (first published 1 January 2008)
- Publish Status Active
- Out of Print 14 September 2011
- Publish Country US
- Imprint Kogan Page
- Format eBook
- Pages 272
- Language English