Contemporary Selling: Building Relationships, Creating Value - 4th edition

by Mark W Johnston and Greg W Marshall

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Book cover for Contemporary Selling

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Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:

  • ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world
  • In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling
  • Mini-cases to help students understand and apply the principles they have learned in the classroom
  • Role-plays at the end of each chapter enabling students to learn by doing
  • Special appendices on selling math and developing a professional sales proposal
  • Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.

Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .

  • ISBN13 9781136324406
  • Publish Date 15 August 2013 (first published 24 April 2013)
  • Publish Status Out of Print
  • Out of Print 14 September 2021
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition 4th New edition
  • Format eBook
  • Pages 418
  • Language English