Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.
The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:
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- ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world
- In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the...
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.
The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:
- ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world
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- In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling
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- Mini-cases to help students understand and apply the principles they have learned in the classroom
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- Role-plays at the end of each chapter enabling students to learn by doing
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- Special appendices on selling math and developing a professional sales proposal
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Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.
Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
- ISBN13 9781136324406
- Publish Date 15 August 2013 (first published 24 April 2013)
- Publish Status Out of Print
- Out of Print 14 September 2021
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 4th New edition
- Format eBook
- Pages 418
- Language English