Contemporary Selling: Building Relationships, Creating Value - 4th edition

by Mark W Johnston and Greg W Marshall

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Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:

  • ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world
  • In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the...
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  • ISBN13 9781136324406
  • Publish Date 15 August 2013 (first published 24 April 2013)
  • Publish Status Out of Print
  • Out of Print 14 September 2021
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition 4th New edition
  • Format eBook
  • Pages 418
  • Language English