The Marketing Plan: a pictorial guide for managers is a unique approach to the complex world of marketing theory and practice. This book aids understanding and at the same time encourages marketing and other professionals to delve deeper into the planning process.
After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges.
This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness is becoming more and more important. Through the use of lively cartoon illustrations McDonald and Morris present the marketing plan in an interesting, amusing and useful way.
- ISBN10 0750606789
- ISBN13 9780750606783
- Publish Date 20 July 1987
- Publish Status Out of Print
- Out of Print 24 June 2014
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New edition
- Format Paperback
- Pages 96
- Language English