Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful small businesses in America. This family-run business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales - hug your customers! In other words: if there is one key to a successful business then it is happy customers and companies who go the extra mile enjoy the extra profits.
From small independent businesses to established conglomerates, Hug Your Customers is an invaluable and fun tool for ensuring repeat business and outstanding results.
- ISBN10 0141015225
- ISBN13 9780141015224
- Publish Date 4 March 2004 (first published 11 June 2003)
- Publish Status Active
- Publish Country GB
- Imprint Penguin Books Ltd
- Format Paperback (B-Format (198x129 mm))
- Pages 304
- Language English