According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling (VCS) fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to: gain a deeper knowledge of your customer's business; use this knowledge to improve your customer's margins; show how your product and expertise is a winning combination; and, someday, every company will listen more closely to the customer. In the meantime, this eye opening book will show you how to get ahead of the competition.
- ISBN10 0718154215
- ISBN13 9780718154219
- Publish Date 4 September 2008 (first published 27 December 2007)
- Publish Status Out of Print
- Out of Print 19 September 2011
- Publish Country GB
- Publisher Penguin Books Ltd
- Imprint Michael Joseph Ltd
- Format Hardcover
- Pages 192
- Language English