Loveworks: How the Worlds Top Marketers Make Emotional Connections to Win in the Marketplace

by Kevin Roberts and Brian Sheehan

0 ratings • 0 reviews • 0 shelved
Book cover for Loveworks

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
  • ISBN10 1576876403
  • ISBN13 9781576876404
  • Publish Date 18 June 2013 (first published 28 May 2013)
  • Publish Status Active
  • Publish Country US
  • Imprint powerHouse Books,U.S.
  • Format Hardcover
  • Pages 194
  • Language English