Consumer Behaviour in Marketing Strategem

by John A. Howard

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  • ISBN10 0131696408
  • ISBN13 9780131696402
  • Publish Date October 1988
  • Publish Status Out of Print
  • Out of Print 30 October 2009
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Format Paperback
  • Pages 450
  • Language English