The Committed Enterprise: Making Vision, Values, and Branding Work

by Hugh Davidson

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Book cover for The Committed Enterprise

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It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

  • ISBN10 1136358870
  • ISBN13 9781136358876
  • Publish Date 8 December 2004 (first published 8 April 2002)
  • Publish Status Active
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition 2nd New edition
  • Format eBook (EPUB)
  • Pages 360
  • Language English