The Strategy Process

by James Brian Quinn, Henry Mintzberg, Robert M. James, and Sumantra Ghoshal

Sumantra Ghoshal

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This is the first European edition of Mintzberg and Quinn's "Strategy Process". Based upon the second edition of the original, this version has been radically revised to produce a shorter, more European approach: more than 60% of the cases are now fully European. There are important new readings to replace older or inappropriate readings and a new section on the "global context" is included. All of the revisions have been made in response to extensive feedback from European adopters.
  • ISBN10 0131496263
  • ISBN13 9780131496262
  • Publish Date 9 June 1995 (first published August 1987)
  • Publish Status Out of Print
  • Out of Print 1 November 2009
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Edition European ed
  • Format Paperback
  • Pages 1008
  • Language English