The third edition of this book aims to provide marketing ideas that really work. Covering every aspect of selling through the mail, from the basics through to the latest techniques, it examines the latest methodologies and tools. The author explains how to get a business started, legal aspects, product selection, copywriting, preparing graphics and printing, protecting oneself from competition, preparation of a marketing plan, and advertising in various media, including magazines, radio, TV, direct mail and the telephone.
- ISBN10 0471520829
- ISBN13 9780471520825
- Publish Date 16 May 1991 (first published 1 March 1982)
- Publish Status Out of Stock
- Out of Print 13 January 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 3rd Revised edition
- Format Hardcover
- Pages 608
- Language English