Based on his experience with top companies worldwide Wilson outlines an innovative approach which redefines the new success factors for every enterprise that faces the daily challenge of finding and keeping customers. Commencing with a fast-paced tour of the current state of selling, he offers seasoned advice, anecdotes and personal narratives which illustrate the power of delivering real value to customers at every level of their business.
- ISBN10 0939246740
- ISBN13 9780939246748
- Publish Date 1 February 1995 (first published 1 December 1994)
- Publish Status Out of Print
- Out of Print 16 June 2021
- Publish Country US
- Imprint Wight (Oliver) Publications Inc.,U.S.
- Format Paperback
- Pages 294
- Language English