Sales Management: Analysis and Decision Making

by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, and Charles H. Schwepker Jr

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Make effective sales decisions with SALES MANAGEMENT! With a focus on the importance of employing different sales strategies for different consumer groups, this management text blends the most recent sales management research with real-life best practices of leading sales organizations. Role plays, cases, technology, and applications are just a few of the tools that will help you succeed in your sales career.
  • ISBN10 0324321058
  • ISBN13 9780324321050
  • Publish Date 1 April 2005 (first published December 1991)
  • Publish Status Out of Print
  • Out of Print 23 October 2014
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Edition 6th Revised edition
  • Format Paperback
  • Pages 436
  • Language English