France is in a rut, and so is French cuisine. Twenty-five years ago it was hard to have a bad meal in France; now, in some cities and towns, it is a challenge to find even a decent baguette. For the first time in the annals of modern cuisine, the most influential chefs and the most talked-about restaurants are not French. Large segments of the French wine industry are in crisis, cherished artisanal cheeses are threatened with extinction, and bistros and brasseries are disappearing at an alarming rate. But business is brisk at some establishments: astonishingly, France has become the second most-profitable market in the world for McDonald's. How did this happen, and what is being done to reverse France's slide? Michael Steinberger argues that the problem of French cuisine is symptomatic of the broader malaise afflicting France, and his brilliantly reported narrative is set in the context of the political, economic and social crisis that besets the nation. In an enviable trip through the traditional pleasures of France, Steinberger talks to top chefs-Ducasse, Gagnaire, Bocuse-winemakers, farmers, bakers and other artisans.
He marches down a Paris boulevard with Jose Bove, interviews the head of McDonald's Europe and breaks bread with the editorial director of the powerful and secretive Michelin Guide. He spends hours with some of France's brightest young chefs, who are battling to reinvigorate the country's rich culinary heritage. Throughout, Steinberger remains an unabashed and steadfast Francophile, and his own sharp and funny reflections bring empathy to this striking portrait of a cuisine and a country in transition.
- ISBN10 0385673264
- ISBN13 9780385673266
- Publish Date 1 December 2010 (first published 1 June 2009)
- Publish Status Active
- Imprint Doubleday Canada
- Format eBook
- Language English