This book is designed to teach the principles of first line field sales management and then apply what is learned to solve realistic case problems. Learning is enhanced by the inclusion of lists of objectives, review questions, problems and key words. This updated new edition also features ten new cases, a new sales management game and expanded coverage of the use of computers in this field.
- ISBN10 0471451711
- ISBN13 9780471451716
- Publish Date 9 January 2004 (first published 1 January 1982)
- Publish Status Out of Print
- Out of Print 24 November 2006
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons (WIE)
- Edition 8th edition
- Format Hardcover
- Pages 624
- Language English