Marketing S.
2 total works
This book is designed to teach the principles of first line field sales management and then apply what is learned to solve realistic case problems. Learning is enhanced by the inclusion of lists of objectives, review questions, problems and key words. This updated new edition also features ten new cases, a new sales management game and expanded coverage of the use of computers in this field.
Marketing Management - Strategy and Cases
by Douglas J. Dalrymple and Leonard J. Parsons
Published May 1976
A comprehensive text and case book focusing on the problems of planning, coordinating and executing the marketing program. Fourty-four cases, including 25 new ones and 19 involving multinational corporations, add realism and a practical dimension to the course. Both the text and cases encourage the analysis of data and sophisticated decision making.