This text aims to provide a broad and balanced introduction to social psychology. This edition places emphasis on individual and social diversity and includes coverage of contemporary research on gender and self, pro-social behaviour - including altruistic personality, AIDS, volunteerism, defence mechanisms, and blaming the victim - and applications of social psychology to health, politics, law, business and environmental issues.
- ISBN10 020526235X
- ISBN13 9780205262359
- Publish Date December 1996 (first published December 1980)
- Publish Status Out of Print
- Out of Print 11 October 2009
- Publish Country US
- Imprint Allyn & Bacon
- Edition 8th Revised edition
- Format Paperback
- Pages 720
- Language English