User friendly, conversational writing style from an award-winning teacher and researcher. New "How Psychologists Study" sections integrate coverage of psychological research methods in action. New "Beyond the Headlines" sections focus on current news stories from a critical thinking perspective. New "Ideas to Take with You" help students apply...

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Social Psychology

by Robert A Baron and Donn Byrne

Published December 1980
This text aims to provide a broad and balanced introduction to social psychology. This edition places emphasis on individual and social diversity and includes coverage of contemporary research on gender and self, pro-social behaviour - including altruistic personality, AIDS, volunteerism, defence mechanisms, and blaming the victim - and applications...Read more