This text covers the concepts and applies the theories associated with managing a sales force. It emphasizes relationship selling and the use of team-selling.
- ISBN10 0071167676
- ISBN13 9780071167673
- Publish Date 1 August 1998 (first published 1 January 1987)
- Publish Status Active
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition International 10 Revised ed
- Format Paperback
- Pages 704
- Language English