By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
- ISBN10 0316364800
- ISBN13 9780316364805
- Publish Date 1 January 1995
- Publish Status Active
- Out of Print 2 March 2010
- Publish Country US
- Imprint Little, Brown & Company
- Format Hardcover
- Pages 304
- Language English