This book aims to emphasise the overriding importance for businesses of retaining customers, and to explain how a successful customer focus can be achieved and maintained. Topics include: The value of focusing on retaining existing customers Identifying customers and finding out what they want Offering incentives to maintain customer loyalty Mobilising employees to give customers what they want Retaining customers when things go wrong This book has been updated for the In a Week 2002 series relaunch.
- ISBN10 034084938X
- ISBN13 9780340849385
- Publish Date 29 November 2002 (first published 24 November 2000)
- Publish Status Out of Print
- Out of Print 21 April 2006
- Publish Country GB
- Publisher John Murray Press
- Imprint John Murray Learning
- Edition 3rd Revised edition
- Format Paperback
- Pages 96
- Language English