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1 total work
This book aims to emphasise the overriding importance for businesses of retaining customers, and to explain how a successful customer focus can be achieved and maintained. Topics include:
The value of focusing on retaining existing customers
Identifying customers and finding out what they want
Offering incentives to maintain customer loyalty
Mobilising employees to give customers what they want
Retaining customers when things go wrong
This book has been updated for the In a Week 2002 series relaunch.