Leigh McAlister | Bookhype

Jan 29, 2019

Cover of A Theory of Consumer Promotions: The Model (Large Text Classic Reprint)

A Theory of Consumer Promotions: The Model (Large Text Classic Reprint)

Dec 21, 2018

The Impact of Price Promotions on a Brand's, Market Share, Sales Pattern and Profitability (Classic Reprint)

Aug 5, 2018

Cover of A Dynamic Attribute Satiation Model of Variety Seeking Behavior (Classic Reprint)

A Dynamic Attribute Satiation Model of Variety Seeking Behavior (Classic Reprint)

Mar 13, 2014

Cover of A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables - Primary Source Edition

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables - Primary Source Edition

Mar 13, 2014

Cover of Managing Market Share When Consumers Seek Variety - Primary Source Edition

Managing Market Share When Consumers Seek Variety - Primary Source Edition

Sep 15, 2011

Cover of Variety Seeking Behavior

Variety Seeking Behavior

Sep 12, 2011

Cover of A Theory of Consumer Promotions: Managerial Implications (Classic Reprint)

A Theory of Consumer Promotions: Managerial Implications (Classic Reprint)

Sep 4, 2011

Cover of A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Aug 31, 2011

Cover of Managing Market Share When Consumers Seek Variety

Managing Market Share When Consumers Seek Variety

Aug 26, 2011

The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability

Aug 25, 2011

Cover of A Dynamic Attribute Satiation Model of Variety Seeking Behavior

A Dynamic Attribute Satiation Model of Variety Seeking Behavior

Aug 19, 2011

Cover of Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior