Managing Market Share When Consumers Seek Variety - Primary Source Edition

by Fred M Feinberg and Leigh McAlister

Sloan School of Management (Creator)

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  • ISBN10 1294842218
  • ISBN13 9781294842217
  • Publish Date 13 March 2014
  • Publish Status Unknown
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 50
  • Language English