Managing Market Share When Consumers Seek Variety

by Fred M Feinberg and Leigh McAlister

Sloan School of Management (Creator)

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  • ISBN10 0353274437
  • ISBN13 9780353274433
  • Publish Date 10 November 2018 (first published 31 August 2011)
  • Publish Status Unknown
  • Imprint Franklin Classics Trade Press
  • Format Hardcover
  • Pages 48
  • Language English