Methodology for Segmenting Industrial Markets on the Basis of Buying Center Composition

by Jean-Marie Choffray and Gary Louis Lilien

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  • ISBN10 1179304195
  • ISBN13 9781179304199
  • Publish Date 2 September 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 68
  • Language English