Michael B. Beverland

5 books • 1 series

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK. 
Jan 25, 2018
Cover of Brand Management

Brand Management

Mar 2008
Cover of Projecting Authenticity Through Advertising

Projecting Authenticity Through Advertising (Research Memorandum, #78)

Jul 2007
Cover of Why Pass on Viral Messages? Because They Connect Emotionally

Why Pass on Viral Messages? Because They Connect Emotionally (Research Memorandum, #66)

Jul 2007
Cover of Industrial Global Brand Leadership: a Capabilities View

Industrial Global Brand Leadership: a Capabilities View (Research Memorandum, #65)

Jul 1, 2005
Cover of Why Women Shop

Why Women Shop