Peter Cheverton | Bookhype

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.

Jan 3, 2019

Cover of Key Selling Skills

Key Selling Skills

Jan 3, 2019

Cover of Key Account Management in the Pharmaceutical Industry

Key Account Management in the Pharmaceutical Industry

Jan 1, 2012

Cover of Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Jan 1, 2010

Cover of Understanding the Professional Buyer

Understanding the Professional Buyer

Jan 1, 2009

Cover of Building the Value Machine

Building the Value Machine

Aug 30, 2007

Cover of Management Library

Management Library

Aug 3, 2006

Cover of Key Mkt Skills - Bookpower

Key Mkt Skills - Bookpower

Jan 1, 2006

Cover of Understanding Brands. the Sunday Times Creating Success Series.

Understanding Brands. the Sunday Times Creating Success Series.

Jan 1, 2006

Cover of Global Account Management

Global Account Management

Jan 1, 2006

Cover of Understanding Brands

Understanding Brands (Creating Success)

Jan 1, 2005

Cover of Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success

Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success

Dec 2004

Cover of Key Account Management in Financial Services

Key Account Management in Financial Services

Nov 3, 2004

Cover of Key Account Management in the Financial Services Industry

Key Account Management in the Financial Services Industry

Oct 3, 2004

Cover of Key Marketing Skills

Key Marketing Skills

Jan 1, 2004

Cover of Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Jan 1, 2004

Cover of Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients

Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients

Dec 22, 2003

Cover of Key Account Management

Key Account Management

Apr 3, 2002

Cover of How Come You Can't Identify Your Key Customers?

How Come You Can't Identify Your Key Customers?

Jan 1, 2002

How Come Your Brand Isn't Working Hard Enough ?

Jan 1, 2002

Cover of How Come You Can't Idenify Your Key Customers?

How Come You Can't Idenify Your Key Customers?

Jan 1, 2002

Cover of How Come You Can't Idenify Your Key Customers?: The Essential Guide to Key Account Selection

How Come You Can't Idenify Your Key Customers?: The Essential Guide to Key Account Selection